{"id":18042,"title":"Does cotton use a lot of water?","description":"You might have heard that cotton isn't good for the environment because it uses so much water. So you might be wondering why we make all of our clothes out of cotton, here at TABBY.FIREFLY.","content":"

You might have heard that cotton isn't good for the environment because it uses so much water. So you might be wondering why we make all of our clothes out of cotton, here at TABBY.FIREFLY.<\/p>

Let us talk you through our processes and the reasons behind our choice.<\/p>

According to WWF<\/a>, 713 gallons (2,700 litres) of water is needed to produce a single cotton t-shirt. That\u2019s enough to sustain one person for 900 days.<\/p>

Our sustainability<\/u><\/a> story starts with organic farming. Organic cotton farming methods are better for producers and the ecosystem around the farms. Instead of more toxic pesticides and fertilisers, our farmers use co-planting and insect traps along with the special ingredient - cow poo. It encourages biodiversity and leads to the extra soft feel of our organic cotton clothing<\/u><\/a>.<\/p>

Less input also means less water is required, but even organic cotton is still a thirsty crop. So where you grow it matters. The fields that grow the organic cotton for our products are in the North of India, where the monsoons fill reservoirs that supply almost all the water needed, without irrigation.<\/p>

\"joh3kctrlodya2byfusmqpay4ms7a9s097pgiqstqi2kzguh.jpeg.jpg?w=1140&h=auto\"With the current linear economy where fast fashion reigns, clothes are worn less than 10 times before being thrown away, and then all the materials, energy and manpower that went into making them are wasted. <\/p>

We design our clothes to be part of the circular economy. By starting with a quality material we extend the life of our clothing naturally - this means people need fewer items of clothing in the first place. Then the material comes back to us, the maker, to be remade and so that same cotton goes on and on.<\/p>

We design each of our products from the start, so that they can be sent back when they\u2019re worn out and remade into new clothing<\/u><\/a>. Our clothes can be worn, sent back, remade and re-printed, and re-used\u2026 forever.<\/p>

\"jyoqz4nv0asqighdee2kifufiw9ipu3h5s2pusa825qrt3ud.jpg.jpg?w=1140&v=2\"The circular economy isn't a future concept. It's here today.<\/p>","urlTitle":"does-cotton","url":"\/blog\/does-cotton\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/does-cotton\/","fullUrl":"https:\/\/tabbyfirefly.com\/blog\/does-cotton\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1653409798,"updatedAt":1693129300,"publishedAt":1693129300,"lastReadAt":null,"division":{"id":127693,"name":"TABBY FIREFLY"},"tags":[{"id":1176,"code":"about","name":"About","url":"\/blog\/tagged\/about\/"}],"metaImage":{"original":"https:\/\/images.podos.io\/mgxhx2jq6ukag5ukmphepbau1smjkslgfe7fc1ahc0qvdpgm.jpeg","thumbnail":"https:\/\/images.podos.io\/mgxhx2jq6ukag5ukmphepbau1smjkslgfe7fc1ahc0qvdpgm.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/mgxhx2jq6ukag5ukmphepbau1smjkslgfe7fc1ahc0qvdpgm.jpeg.jpg?w=1920&h=1440"},"metaTitle":"Is cotton bad for the environment? TABBY.FIREFLY","metaDescription":"","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":10793,"title":"Who is Tabby Firefly, anyway?","url":"\/blog\/who-is-tabby-firefly\/","urlTitle":"who-is-tabby-firefly","division":127693,"description":"Tabby Firefly is an independent apparel brand offering bold, quirky and minimalist designs on organic cotton clothing. The name is one of two halves and represents a bit of split personality, design-wise.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/mqw4rhiqw939nqjh8uspuwqfl54bfoydwounjysiknjbdewo.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/mqw4rhiqw939nqjh8uspuwqfl54bfoydwounjysiknjbdewo.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":30676,"title":"Unraveling the Thread: A Journey Through the History of the T-Shirt","url":"\/blog\/unraveling-the-thread-a-fun-and-informative-journey-through-the-history-of-the-t-shirt\/","urlTitle":"unraveling-the-thread-a-fun-and-informative-journey-through-the-history-of-the-t-shirt","division":127693,"description":"Ahh, the humble t-shirt \u2013 that comfortable and versatile garment that we all love to wear, whether it\u2019s a lazy weekend, during a workout, or a political statement. But have you ever wondered about the origins of this beloved piece of clothing? Join us on a fascinating journey through time as we unravel the thread of the t-shirt's history, from its unexpected beginnings to its iconic status in today's fashion world. The Genesis: Birth of the T-ShirtIn the early 20th century, the t-shirt emerged as an undergarment primarily worn by laborers and soldiers","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/hsqbrlnwrtdqpnbbpgksuciavtcj9jtnsvl3z5wbwnbej8zw.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/hsqbrlnwrtdqpnbbpgksuciavtcj9jtnsvl3z5wbwnbej8zw.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":21417,"title":"Embracing the Whimsigothic Trend this Autumn","url":"\/blog\/embracing-the-whimsigoth-trend-this-autumn\/","urlTitle":"embracing-the-whimsigoth-trend-this-autumn","division":127693,"description":"I\u2019ve been excited to watch the celestial whimsigoth trend emerge on TikTok and Instagram lately - because I was obsessed with it when I was a teen in the 90s. Everything that adorned my bedroom had a sun, moon or stars on it.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/nyeuajx68vnfuz2qizxjhholdeuyltxvkaht9qgbyl7gk1br.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/nyeuajx68vnfuz2qizxjhholdeuyltxvkaht9qgbyl7gk1br.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}