{"id":10841,"title":"How is organic cotton sustainable?","description":"Organic cotton is a sustainable solution","content":"<p>Organic cotton garments are an ethical and sustainable alternative to fast, throwaway fashion.<\/p><p>No pesticides are used on the cotton we source, which means beneficial insects can stay in the ecosystem, promoting biodiversity and balance. Farming organic cotton also uses less water to grow because growers typically utilise rain water far more than artificial irrigation.<\/p><p>And the water that runs off the cotton fields doesn't contain chemicals, so plants and people in the same area are protected as well.<\/p><p>Sadly the traditional cotton farming industry is known for forced and child labour. We are proud to say our supply chain is audited to ensure safe, positive and fair working conditions and pay.<\/p><p>Not only are organic cotton clothes soft and breathable, they get softer with every wash. Our garments are more durable than most fabrics - meaning they last longer and provide better value for your money.<\/p>","urlTitle":"how-is-organic-cotton-sustainable","url":"\/blog\/how-is-organic-cotton-sustainable\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/how-is-organic-cotton-sustainable\/","fullUrl":"https:\/\/tabbyfirefly.com\/blog\/how-is-organic-cotton-sustainable\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1617555716,"updatedAt":1617906232,"publishedAt":1617906232,"lastReadAt":null,"division":{"id":127693,"name":"TABBY FIREFLY"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/blwaiqgwuwvt3mrewmxkydgjswbp9xwwbpfs50aep12hztnr.jpeg","thumbnail":"https:\/\/images.podos.io\/blwaiqgwuwvt3mrewmxkydgjswbp9xwwbpfs50aep12hztnr.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/blwaiqgwuwvt3mrewmxkydgjswbp9xwwbpfs50aep12hztnr.jpeg.jpg?w=1920&h=1440"},"metaTitle":"","metaDescription":"","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":21259,"title":"4 Eco-friendly Plain White Tees","url":"\/blog\/4-ways-to-wear-the-plain-white-tee\/","urlTitle":"4-ways-to-wear-the-plain-white-tee","division":127693,"description":"At this year\u2019s New York Fashion Week, Vogue noticed a timeless trend being worn the show\u2019s attendees - the plan white tee.  Sometimes more telling than what\u2019s on the catwalk, this classic seen on the street is bound to have a revival over the coming months. Here are 4 of our eco-friendly white tees, made from 100% organic cotton","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/tbqb0vime6hlc5stymxamnrdohorkgivnldggpzr5kmrgnir.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/tbqb0vime6hlc5stymxamnrdohorkgivnldggpzr5kmrgnir.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":13212,"title":"TABBY.FIREFLY's Sandie Roberts wins national award","url":"\/blog\/tabby-firefly-collaborator-sandie-wins-national-award\/","urlTitle":"tabby-firefly-collaborator-sandie-wins-national-award","division":127693,"description":"Our very own Sandie Roberts powered ahead of 25 influencers to be unanimously voted as overall champion of this year\u2019s Ambassador Scheme for PourMoi, the international clothing company specialising in lingerie designed for every body. Sandie Roberts, a 50-year old disabled woman living near Cirencester, applied to be part of the scheme in February this year, along with thousands of other hopefuls and was thrilled to be chosen as one of the 25 Ambassadors, all varying in age, body size &amp; background. The six month scheme uses everyday people as Ambassadors to spread the Pour Moi message","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/ymoiyihk9dafapcaexgvcyi0p7cx6zg7vk6zy8t9ncuxbbuv.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/ymoiyihk9dafapcaexgvcyi0p7cx6zg7vk6zy8t9ncuxbbuv.png.jpg?w=1920&h=1440"},"hidden":0},{"id":10909,"title":"Choosing wall art for your home","url":"\/blog\/choosing-wall-art-for-your-home\/","urlTitle":"choosing-wall-art-for-your-home","division":127693,"description":"How do you choose the right wall art for your home?","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/wpycujipmk1oclvbpbrsoeimgd7ugwcqqsmytnqjit4raqwl.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/wpycujipmk1oclvbpbrsoeimgd7ugwcqqsmytnqjit4raqwl.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}